Washington, DC – Today, the Media Research Center announced the launch of a $5 million campaign to document and expose media bias and its role in the 2012 presidential election, including a $2.5 million advertising budget.
'Tell The Truth! 2012 ' is the largest effort the MRC has undertaken in its 25-year history. It will also be the largest social media effort ever undertaken by conservatives, via Facebook , Twitter , e-mail , the blogosphere  and the MRC's own MRCTV.org .
'It's time for Americans to take a stand, once and for all, against this leftist media,' contends Brent Bozell, MRC President and Founder. 'It's time for Americans to stand up and declare, once and for all, that the leftwing so-called 'news' media are no longer going to pick winners and losers. It's time for Americans to demand of our news media that they return to the business of reporting – accurately, fairly, honestly.'
Bozell cited examples of recent bias against GOP candidates today (Thursday) in a tele-news conference with national media reporters from around the country.
"Who was Michelle Obama sleeping with before Barack Obama? If you think that's an outrageous question - and I'd agree - then why did reporters ask it about Mrs. Santorum?"
In recent weeks, signs made by the Media Research Center for the 'Tell The Truth! 2012 ' campaign have popped up all over the presidential campaign trail in Iowa, New Hampshire, South Carolina and Florida and have been caught on broadcast, cable news and in national and daily newspaper photos across the country. Demand for 'Don't Believe the Liberal Media!' signs have skyrocketed from MRC members and grassroots activists alike.
Campaign components include:
# Billboards and mobile truck billboards planned for Charlotte, NC and Tampa, FL for the week of conventions; Washington DC for a month leading up to the November election
# TV, radio, internet and social media ads
# Hundreds of thousands of "I Don't Believe the Liberal Media!" bumper stickers, buttons and signs
# Activating the MRC's 1,000,000 total Facebook fans and 65,000 Twitter followers
Bozell says that the demand to the press is simple: "Tell the truth. Be fair, honest and honorable."