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Exhibit 2-21: Trust and Satisfaction with the National Media (2009)

The Sacred Heart University Polling Institute released its 2009 survey on 'Trust and Satisfaction with the National News Media.' The September 2009 poll of 800 Americans found large majorities believe the media are 'very or somewhat biased,' played a 'very or somewhat strong' role in electing Barack Obama in 2008, and were 'promoting the Obama presidency' and the President's health care effort 'without objective criticism.'

KEY FINDINGS:

  • 'Poll results found 83.6% saw national news media organizations as very or somewhat biased while just 14.1% viewed them as somewhat unbiased or not at all biased.'

  • 'A large majority, 89.3%, suggested the national media played a very or somewhat strong role in helping to elect President Obama. Just 10.0% suggested the national media played little or no role.'

  • 'Further, 69.9% agreed the national news media are intent on promoting the Obama presidency while 26.5% disagreed.'

  • 'Over half of Americans surveyed, 56.4%, said they agreed that the news media are promoting President Obama's health care reform without objective criticism.'

  • Six out of seven Americans (86.6%) 'strongly or somewhat agreed that the news media have their own political and public policy positions and attempt to influence public opinion.' Just over 70 percent felt that way in 2003.

  • Americans prefer objective reporting to coverage that just reflects their own point of view. 'In results that were nearly three-to-one, 59.0% suggested they made their selection based on objective reporting, while 19.0% chose their favorite because they share the same views on issues.'

  • Less than one-fourth of Americans (24.3%) 'indicated they believe all or most news media reporting.'

  • Two-thirds (67.9%) 'agreed with a statement that read: 'Old-style, traditional objective and fair journalism is dead.''

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