NPR is having quite a moment.

In March, NPR.com ranked as the 20th most visited news website in the United States, drawing 67 million visits. That would be notable for any digital outlet. It is even more striking for an organization that still brands itself as “radio.”

Radio is not driving that kind of traffic.

Distribution is.

By our count, the Big Four news apps — Google News, Apple News, MSN, and Yahoo News — placed NPR content in front of users 74 times in the month of March. Google alone accounted for 36 of those placements. Apple added another 34. Repetition at that scale is not passive. It is deliberate exposure, delivered through platforms that sit preloaded on devices and shape what millions of Americans see each day.