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New CEO Obama Shows How Tough It Is to Run a Company

WASHINGTON – Shares of Hope and Change, Inc. finally rose this past week on word the North American firm would spend more than $1 trillion to dig itself out of a prolonged economic downturn. Hope and Change (NYSE:HOPE), formerly the United States of America, LLC,  has suffered several setbacks since popular new CEO Barack Obama took over following a November shareholder vote.


Obama’s first few weeks at the company have been marred by controversy. Several of his top management picks had reported tax problems – including his new CFO Timothy Geithner. Three nominees for high level positions were forced to withdraw after shareholders uncovered tax and other complications. At the same time, he has encountered serious resistance to the spending plan from staffers loyal to the previous CEO.


That combination weakened the firm’s global standing and complicated Obama’s transition. But even more controversial were comments by the new CEO and some of his management team. Obama, a newcomer to top-level executive responsibility, surprised investors when he criticized Wall Street’s moneymaking on Jan. 30, saying there would be a time “for them to make profits, and there will be time for them to get bonuses. Now’s not that time. And that’s a message that I intend to send directly to them.”


That wasn’t what Wall Street or investors were looking to hear from the inexperienced head of the largest company in the world. But he didn’t back-pedal from the controversial statement, he added to it. He declared that the heads of the various subsidiaries would no longer receive competitive salaries.


“For top executives to award themselves these kinds of compensation packages in the midst of this economic crisis isn't just bad taste – it's a bad strategy – and I will not tolerate it,” he told CNN Feb. 4. While Obama himself makes just $400,000 a year, the CEO spot includes perks such as corporate plane, helicopter and motorcade, as well as 24-hour security and a large house in Washington, D.C. He came under some criticism about the size and expense of the parties he threw after taking over the firm, as well as the hiring of his personal chef.


Obama’s comments caused widespread market disruption because the mega-corp impacts virtually every industry. Hope and Change went on an acquisition binge in recent months – both before and after he took the helm. HOPE took full control of mortgage giants Fannie Mae and Freddie Mac, as well as American International Group and a partial stake in General Motors, Chrysler and Citigroup.


Though his media popularity remained strong, Obama’s anti-investor views were criticized by some in the business press. CNBC’s “Mad Money” host told MSNBC on Feb. 2 that the new CEO was acting like infamous communist leader Vladimir Lenin “Let me tell you something, we heard Lenin,” Cramer said. “There was a little snippet last week that was, ‘Now is not the time for profits.’ Look - in Lenin’s book, ‘What Is to Be Done?’ is simple text of what I always though was for the communists, it was remarkable to hear very similar language from ‘What Is to Be Done?’ which is we have no place for profits.”


Obama’s “I screwed up” response to the the initial problems was greeted by jeers in the investment community. Street sources indicate the stock could be in for a rocky ride if this kind of mercurial leadership continues.


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There are reasons why politicians seldom run companies. They don’t know how. Had Obama’s first few weeks been covered by the business press (see above) as if he were a company CEO, he would have been much criticized. Even before that happened, investors would have sold stock in Hope and Change like it was Enron and Edsel.


Imagine every misstep having an impact on a stock price, not a poll. Obama has the media in his back pocket, so polls matter little to him at this point. But if his company’s stock had dropped 14 percent since he became CEO, as the Dow has done in that time, investors would be running for the exits.


Bad things happen when politicians who have little or no actual business experience (that is most of them) meddle in the private sector. The actions they take hurt business and often make things worse. In Obama’s case, he’s already shown he lacks the maturity to run a company – be it Fortune 500 or Baskin Robbins’ 31 flavors.


It’s not that liberals are incapable of running a business. That’s silly. Warren Buffett and Bill Gates make that a laughable argument. It’s because Obama doesn’t believe in profit, he believes in government.


And in the business world, simply saying “I screwed up” doesn’t cut it.


Dan Gainor is The Boone Pickens Fellow and Vice President of the Media Research Center’s Business & Media Institute. His column appears each week on The Fox Forum and he can be seen each Thursday from 9-10:30 on Foxnews.com’s “Strategy Room.”