Strong Sales Figures from GM, Ford Go Unnoticed
â€śUpbeatâ€ť sales numbers for General Motors and Ford were announced November 1, but the news was conspicuously absent from two of the three major evening newscasts.
ABCâ€™s â€śWorld News Tonight with Charles Gibsonâ€ť devoted about 20 seconds to the sales increases for the U.S. automakers. â€śThere is tonight, for a change, some upbeat news from two of the big three automakers,â€ť said anchor Charles Gibson.
Good news indeed. â€śGeneral Motors sales jumped almost 17 percent last month, compared to a year ago, while Ford gained almost 9 percent. Only Daimler Chrysler saw a dip in October sales,â€ť Gibson reported.
But the CBS â€śEvening Newsâ€ť and NBC â€śNightly Newsâ€ť chose not to report those figures, although they had no qualms earlier this year about reporting the industryâ€™s bad news. Instead of mentioning the sales increases, both shows featured stories on bioidenticals, which are unregulated hormone treatments for women dealing with menopause.
Nightly Newsâ€ť spent nearly three minutes talking about bioidenticals, while the â€śEvening Newsâ€ť discussed the hormone treatments, derived from soy and yam extracts, for more than four minutes.
Back on September 14, â€śNightly Newsâ€ť anchor Brian Williams negatively reported on the industry buyouts saying Ford is â€śdoing away with tens of thousands of unionized workers.â€ť On the same day, business reporter Anthony Mason of CBS â€śEvening Newsâ€ť declared Ford would need â€śradical surgery to survive.â€ť This was just one of many network segments focused on problems with the auto industry.