Save the Planet, Bring Your Checkbook
Apparently global warming is upsetting the fashion industry, because womenâs magazine Marie Claire gave it the cold shoulder in its October issue.
âHereâs to some global cooling so we get a chance to wear winterâs hot new coats,â cried the subhead of the âChill Seekersâ photo spread.
Marie Claire turned a 14-page segment on âhotâ winter coats from Prada, Dior, Valentino, Calvin Klein, Miu Miu and other top designers into activism against climate change â at least the warm kind. The total cost of the clothing featured in those pages topped $41,000 and one Dior coat that cost $17,990.
In one picture the female model sits in a $7,595 Prada âfeather-and mohair-trimmed coat.â Sheâs holding a âPreserve the world nowâ sign as an RV sits parked and power lines stretch out behind her. In another picture, the same model oversees seven men painting a banner that appears to read âResistanceâ and âRise Up.â
Particularly dramatic was the protest photograph. A black-and-white image with the model holding a megaphone, âStop Global Warmingâ painted on the street, fog meant to look like smoke or tear gas clouding the scene. The protesters held signs proclaiming: âSave Earth,â â[No] Plastic,â and âBe the Changeâ as the same menacing power lines stretch behind them.
The spread concluded with a striking image of the model Doville, wearing a âbright statement coatâ while standing calf-deep in water.
But despite the alarmism embraced by the magazine, even at Marie Claire there is apparently support for the free market. The modelâs bio included this question and answer: âIn 10 years you want to be: Rich!â