NY Times to Happy Meal-Eating Boys: You're Fat, Environmentally Destructive, and Unpatriotic
What did a Happy Meal ever do to Melanie Warner? In March the Business & Media Institute showed you how The New York Times advertising reporter found nothing funny in humorous beer ads. Now sheâs at it again, pooh-poohing the toys that come with the child-sized meals sold at McDonaldâs (NYSE: MCD)
As BMI documented then, Warner penned a two-column story, âCritics Say Beer Spots Exploit Loopholesâ in the Business Day section of the March 29 paper. âThe beer code has loopholes that are big enough to drive a team of Clydesdales through,â Marin Instituteâs Laurie Leiber complained to Warner, who gave Leiberâs anti-alcohol group a pass by describing it as âan organization that keeps watch over the alcoholic industry.â
âWhen General Motors introduced the three-ton, 11-miles-to-the-gallon Hummer H2 four years ago, it redefined American extravagance,â Warner disapprovingly opened her column.
Although high gas prices have led to declining sales for the behemoth SUV âMcDonaldâs, however, appears not to have gotten the message,â Warner sighed.
Perhaps, she would have been happier with a Prius, or maybe the electric car, if only
âThis week,â Warner whined, McDonaldâs began its âHummer of a Summerâ promotion, where âchildren will be able to collect eight different Hummersâ as toys included with the purchase of a Happy Meal.
âNot surprisingly, environmental groups are appalled,â the advertising reporter added, allowing the Sierra Clubâs Brendan Bell to virtually audition for spokesman at the Center for Science in the Public Interest by calling the toys as irresponsible as âdipping a Big Mac in the fry oil and serving it to your kids.â
Unsatisfied with pushing two boiler-plate liberal talking points, Warner sought to find a conservative-sounding talking point. There has to be some way to make toy Hummers a downright un-American thing for kids to play with.
âWith toy Hummers, McDonaldâs is âsending a message to children that utter waste of this precious resource that is causing us such national security problems is OK.,â Warner quoted Anne Korin of the Washington-based Institute for the Analysis of Global Security.
Nowhere in her story did Warner interview a child, who might have reminded her that none of the McDonaldâs Hummers use any gasoline.
Following Warnerâs lead, perhaps every McDonaldâs Happy Meal should include a coloring book version of Al Goreâs exciting book âAn Inconvenient Truth.â