'Nightly News' Continues 'War' on Bottled Water
Even â€śNBC Nightly Newsâ€ť anchor Brian Williams called it â€śthis growing war on bottled waterâ€ť in a promo and he was right on with his assessment.
In recent months, ABC, CBS, NBC and CNN have designated the bottled water industry as the environmental â€śbad guy.â€ť The media have claimed the bottled water industry uses an unnecessary amount of energy to bottle and ship its product â€“ and therefore contributes to global warming.
The shipping factor was disputed by Stephen Kay, a spokesman for the International Bottled Water Association (IBWA), who told Business & Media Institute â€śthe industry is very regional or localized."
But it was â€śNightly Newsâ€ť that hit the bottle again on October 17: â€śAcross the country cities are urging thirsty Americans to think outside the bottle,â€ť said NBCâ€™s Chief Environmental Affairs Correspondent Anne Thompson.
Thompson told viewers the bottles fill up landfills â€śbecause fewer than one-quarter are recycled.â€ť However, rather than encouraging a recycle campaign for used water bottles, Thompsonâ€™s report focused on tap water consumption versus bottled water consumption.
According to the IBWAâ€™s Web site, 100 percent of bottled water containers are recyclable, and water cooler jugs for home or office coolers are sanitized and â€ścan be reused an average of 50 times.â€ť
Still, that didnâ€™t win any favor from Thompson, who advocated steps taken by cities to ban the bottle and argued that bottled water companies are fighting because of the profit motive.
â€śThey say you canâ€™t fight city hall, but bottled water manufacturers are trying and hereâ€™s one reason why â€“ this year industry sales are expected to hit $16 billion,â€ť Thompson proclaimed.
Anti-bottled water jihadist and San Francisco Mayor Gavin Newsom banned city departments from purchasing bottled water, and referenced his previous 3-5 bottles a day of bottled water â€śaddictionâ€ť during an interview with Thompson. Thompson credited Newsom, a Democrat, for â€śreplacing the once-ubiquitous bottles with [water] filter machines.â€ť
But, bottled water has been singled out by media critics compared to other products that use plastic to package their products â€“ which could also end up in landfills.
â€śThatâ€™s where the effort should be focused, not on any one particular industry, particular â€“ particularly one that makes up just one-third of 1 percent of the entire waste stream,â€ť Joe Doss, president of the IBWA told â€śNightly News.â€ť