NBC's 'Today' Gives Voice to Class Envy in Hollywood
â€śOver the last five years, weâ€™ve seen a dramatic increase in the useâ€ť of those celebrities, Panasonic advertising executive Bob Greenberg told Okwu on the July 5 â€śTodayâ€ť show.
The problem, according to Okwu?
â€śNon-famous, career voiceover artists must audition with hundreds of competitorsâ€ť and â€śthey earn union scale, about $400 plus residuals,â€ť Okwu noted before bringing out a successful voiceover artist to complain about the pay disparity.
â€śLetâ€™s put it this way, there are some people that are making a million dollars an hour,â€ť announcer Tom Kane griped. Okwu told viewers Kane is paid â€śa lot less.â€ť
â€śJust go make your movies. Let us do our commercials and no one gets hurt,â€ť Kane told Okwu.
But Kane is far more successful than the average union dues-paying announcer and he himself has starred in a few animated movies.
A look at Kaneâ€™s professional Web site and his profile at the Internet Movie Database (imdb.com), tell of a career voicing over television shows, video games, and trailers to movies such as â€śBooty Call,â€ť â€śIce Age 2,â€ť and â€śJimmy Neutron.â€ť
And despite Kaneâ€™s gripe about actors staying out of his profession, the announcer for the 2006 Oscars has himself taken a stab at acting, from various cartoons on childrenâ€™s television to at least two major animated movies: 2002â€™s â€śThe Powerpuff Girlsâ€ť and in 1998â€™s â€śThe Wild Thornberrys.â€ť
Okwuâ€™s reporting is reminiscent of when the Business & Media Institute noticed CNNâ€™s Andy Serwer praising actress (and AOL commercial voiceover artist) Julia Roberts for earning her money â€śthe old-fashioned wayâ€ť while bashing corporate executives for â€śgetting paid for a pulse.â€ť