NBC Universal Plans Wall-to-Wall 'Green Week' Coverage
It seems General Electric, the parent company of NBC Universal, has decided to make its â€śGreen Weekâ€ť a pre-holiday tradition. Another installment of the environmentally-conscious week of programming has been set for Nov. 16-22.
According to an article in the Nov. 11 issue of PROMO magazine, NBC Universal will be â€śpresenting 150 hours of environmental programming on air and online next week.â€ť That will include ad spots from NBCâ€™s on-air talent pushing eco-awareness and segments during the networksâ€™ news coverage.
The week will include the networkâ€™s â€śTodayâ€ť show repeating its â€śEnds of the Earthâ€ť series, which will somewhat ironically send the programâ€™s four hosts on carbon-belching flights around the globe to talk about the dangers of climate change. The network has said it will â€śoffsetâ€ť the emissions, but has not detailed how that will undo the damage caused by all that air travel.
The 2007 â€śEnds of the Earthâ€ť series emitted an estimated 24.9 tons of carbon in one week. The average American is responsible for 7.5 tons of carbon emissions per year, according to the Web site for Al Goreâ€™s movie â€śAn Inconvenient Truth.â€ť
NBCâ€™s environmental correspondent Anne Thompson will also report on the energy challenges facing the incoming Obama administration, according to Richard Tedescoâ€™s PROMO article.
â€śAll next week, watch the networks of NBC Universal for special programming and tips to help you green your routine,â€ť a Web ad promoting the occasion said.
The network will kick off its â€śGreen Weekâ€ť this year on its highly rated Sunday Night NFL Football show, â€śFootball Night in
Last year, the network performed a publicity stunt on its Nov. 4, 2007 â€śFootball Night in
Earlier this year, the NBC Universal family of networks broadcast the 2008 Beijing Summer Olympics. WTHR, the NBC affiliate for Indianapolis, reported from Beijing and described the NBC set used for the network's two highest rated news broadcasts, â€śNBC Nightly Newsâ€ť and â€śToday,â€ť as air conditioned â€“ even though it is outdoors, suggesting it wasnâ€™t energy efficient or â€śgreen.â€ť
Green Week may be a ratings stunt â€“ NBC is in need of some help in that area. According to Zap2it.net, NBC lags fourth in the overall season-to-date ratings behind CBS, ABC and Fox, respectively. But NBCâ€™s Green Week 2007 didnâ€™t help much last year â€“ the network still landed in fourth place for the week of Nov. 5, 2007, according to Nielsen Media Research