Media's anti-Java Jihad Continues on Morning Shows
The kids arenât alright. An epidemic is sweeping the nation as teenagers down the addictive brew by the pint. Underage alcohol consumption? No, coffee.
As anti-food industry advocacy groups like Center for Science in the Public Interest sharpen their legal knives against Starbucks (Nasdaq: SBUX), the media are brewing up alarmist reports on teenage caffeine consumption.
âCoffee has always been considered an adult drink, but today coffee drinkers are much, much younger,â noted CBSâs Julie Chen as she introduced the story on the June 21 âEarly Show.â But âmany teens are making coffee a daily ritual, and thatâs raising concern among health experts,â the morning show co-anchor warned as she introduced a story by correspondent Susan McGinnis.
âWith more than 300 million cups of coffee consumed a day, this is one caffeinated nation, and increasingly, the customers are getting younger,â the CBS business contributor added. âSome might enjoy it too much.â
McGinnis featured nutrionist Elisa Zied who recommended no more than 200 milligrams of caffeine per day. Thatâs âabout the amount youâll find in a medium cup of gourmet coffee,â McGinnis noted, as she held aloft a coffee cup in a Caribou Coffee (Nasdaq: CBOU) franchise before warning that âmost of the teenagers we talked to donât stop at one drink.â
McGinnis left out that Zied counts the anti-food Center for Science in the Public Interest (CSPI) as one of her favorite nutrition news sources. CSPI is behind the anti-Starbucks push which spurred the biased coverage BMI noted on the June 19 âGood Morning
âThough some say this publication is alarmist in its tone (e.g., don't eat movie popcorn, chinese food, etc.), it makes the public aware of what's in our food and what food companies aren't telling us,â Zied wrote on the links page of her eponymous Web site.
âBecause they attract headlines, the CSPI has been successful in nudging food companies to change their advertising/marketing of less than healthy or inaccurately labeled foods,â Zied added approvingly.