Have a Holly Jolly ... Something
The camera pans across a sparkling Christmas tree, then zooms in on singer Clay Aiken, who begins to sing âO Come, O Come Emmanuelâ: â... and ransom captive Israel âŚ that mourns in lonely exile here, until the Son of God appear âŚâ
So which holiday is that about?
ABCâs Kate Snow tiptoed around that question on the November 26 âGood Morning America.â
âWe have a special treat for you this morning to get you warmed up for the holiday season,â she said, touting Aikenâs new âholidayâ record (title: âAll is Well: Songs for Christmasâ).
In a new Business & Media Institute analysis, âGood Morning Americaâ was the least likely of the network morning shows to refer to Christmas, mentioning it only about 31 percent of the time.
While retailers were taken to task for celebrating a generic holiday last year and are instead marketing a very Merry Christmas this year, journalists have not joined the Christmas party.
After pressure last year from religious groups many retailers made changes this year to welcome the Christmas spirit. Wal-Mart, Kohlâs, Sears, Macyâs and Target are among the businesses recognizing Christmas this year, according to a November 30 article in the National Catholic Register.
But those in the media business are being much more Scroogelike. They preferred to use âholidayâ or âseasonâ when talking about Christmastime by a 3-1 margin between November 22-29, around the time the traditional Christmas shopping season began.
A breakdown of ABCâs âGood Morning America,â NBCâs âTodayâ show, and CBSâs âEarly Showâ resulted in nearly 300 references to the Christmas season during the week of November 22-29. Only 75 of them included the word âChristmas.â (The tally included only the comments made by reporters and anchors. Not included in the count were onscreen graphics or formal names.)
CBSâs âEarly Showâ mentioned âChristmasâ the most often with 37.7 percent of the references being holiday-specific. NBCâs âTodayâ fell between ABC and CBS, saying âChristmasâ 35.4 percent of the time.
O Something Tree, O Something Tree âŚ
âGood Morning Americaâ anchor Robin Roberts mentioned a popular Christmas tradition on the November 29 broadcast: âAnd also this morning, we have an exclusive first look at the violent videogames you will not want to give your young kids as stocking stuffers this holiday season.â She didnât mention what other winter holiday celebrations include stocking stuffing.
One particular ABC segment about âHoliday Rageâ on November 26 used the word âChristmasâ twice. In contrast, it used the word âholidayâ 12 times and the word âseasonâ five times.
âThis is the season for skyrocketing sales, but with those sales come big crowds, and you know tempers are going to flare and the season has only just begun,â said reporter Andrea Canning.
Canning also called âNational Lampoonâs Christmas Vacationâ a âholidayâ movie and later referred to the âhustle and bustle of the yuletide season.â
The repetitive use of âholidayâ instead of âChristmasâ was most obvious when Canning used it three times in three sentences:
âThere are a number of factors that contribute to angst around the holidays. Braving the crowded malls while trying to stay on budget, the average American spends $800 during the holidays and one in three will rely on credit cards. Four in 10 Americans blame holiday stress for incidents of road rageâŚâ
But what âholidayâ are shoppers spending all this money on? Chances are itâs Christmas, because 95 percent of Americans celebrate Christmas, according to a 2005 Fox News/Opinion Dynamics poll.
Rasmussen Reports said on December 1 that 62 percent of Americans will decorate a Christmas tree this year. And in 2005, nearly 33 million live Christmas trees were purchased, according to the National Christmas Tree Association.
âGood Morning Americaâ co-anchor Diane Sawyer, however, was no politically-correct grinch. Sawyer alone provided half of the showâs specific mentions of âChristmasâ during that week including wishing actress Kate Winslet a âhappy Christmasâ on November 27.
Media Research Centerâs Culture and Media Institute