'Evening News' Attacks 'Controversial' $200 Burger
â€śCBS Evening Newsâ€ť went after British Burger King restaurants for offering a $200 burger it called â€ścontroversialâ€ť on June 18 and cited an anti-corporate advocacy group to support the claim. But the report downplayed the burgerâ€™s purpose: to raise money for a British charity.
â€śIt may be the most exotic, the most expensive, the most controversial burger ever flipped in a fast food joint,â€ť said CBS correspondent Mark Phillips.
The burger is made with expensive Japanese-style Wagyu beef and garnished with Italian truffles, Spanish-cured ham, aged Balsamic vinegar and champagne-fried onions on a saffron-and-truffle-dusted bun.
â€śTo some â€“ this is just a burger â€“ a high-end-burger and it would have to be at $200-a-pop,â€ť Phillips said, while eating the one of the burgers on camera. â€śTo others though, this isnâ€™t a hamburger â€“ this is grotesque on a bun.â€ť
According to the report, it costs the chain restaurant $80 to make each burger. Phillips waited until the very end of his report to briefly mention that the $120 proceeds from each sale go to charity. According to a June 18 Sky News report, the
But that wasnâ€™t good enough for CBS which called it the â€śwrong burger.â€ť
â€śTo food crisis campaigners trying to draw attention to the millions of poor around the world who are struggling to survive at a time of shortages and rising prices for basic commodities â€“ this is the wrong burger and the wrong message at the wrong time,â€ť said Phillips.
Those â€śfood crisis campaignersâ€ť Phillips referred to was the anti-corporate advocacy group War on Want: an organization that blames â€śtrade rules rigged in favor of rich countries and their multinational companiesâ€ť for keeping undeveloped nations in poverty, according to its Web site.
â€śOutrageous,â€ť said Dave Tucker of War on Want. â€śTo come out with this kind of hugely expensive and over-the-top burger and to have 800 million people going to bed hungry every night is just to shoot yourself in the foot.â€ť
Phillips didnâ€™t even name HALC, the