Cereal Murders Not Enough for ABC, CBS
Silly rabbit, Trix really arenât for kids anymore.
Even more beloved characters are going to be pulled from the airwaves, but thatâs not satisfying the food fascists.
âTodayâs changes are getting a lot of attention, but as American children face an epidemic of obesity, will these changes really make a difference?â wondered âWorld News with Charles Gibsonâ anchor Elizabeth Vargas on July 18.
Eleven companies announced on July 18 they will adopt new rules to limit advertising to children under the age of 12 as an effort to âhelp curb the child obesity problem.â The list included Coca-Cola (NYSE:KO), Hershey (NYSE:HSY), Kraft (NYSE:KFT), Campbellâs (NYSE:CPB), General Mills (NYSE:GIS) and Pepsi (NYSE:PEP).
Still, âWorld Newsâ and CBS âEvening Newsâ found critics of the self-regulating companies.
âChildrenâs health advocates say, in order to make a real dent in the childhood obesity epidemic, the food companies have to do much more, like start making healthier food, and stop, truly stop using pitchmen like Shrek, who, after all, seems a little overweight,â said ABC correspondent Dan Harris.
One such âchildrenâs health advocateâ quoted by both networks was Elaine Kolish of the New York Better Business Bureau. But Kolish a $1,000 donor to Hillary Clintonâs presidential campaign has earned a reputation as âthe new cop on the childhood obesity beat,â by Brandweek, a trade magazine about the
Harris even lamented âloopholesâ such as advertising during primetime television and the placement of characters on bags of candy. Because the agreement doesnât affect packaging, Harris wasnât satisfied saying: âpackaging is powerful.â
The July 18 CBS âEvening Newsâ broadcasted the same message. CBS correspondent Kelly Wallace trotted out one of the mediaâs favorite food policewomen and documented MoveOn.org contributor, Marion Nestle, who supplied distrust for food manufacturers.
âOh the loopholes are enormous. The companies have made these kinds of promises before,â said Nestle.
âEvening Newsâ also included in its report ânanny stateâ stalwart, Margo Wootan of the Center for Science in the Public Interest (CSPI). Wootan went on the attack by singling out some cartoon characters.
âWe know that having the Disney Princesses or Sponge Bob right on the package, really gets kidsâ attention and gets them to want to eat those products,â Wootan said.