Businessweek Cover Mocks Mormons
The title of a post at Business Insider crows, ‚ÄúHere's The Ballsy Businessweek Cover That's Going To Piss Off The Mormon Church.‚ÄĚ In truth, it should anger anyone who finds it low and, frankly, un-American, to attack a candidate ‚Äď directly or indirectly ‚Äď through his religion.
But with Mitt Romney running neck and neck with Barack Obama, Bloomberg Businessweek saw the opportunity to further the Obama campaign‚Äôs jihad against Romney the super-wealthy tax-avoiding capitalist, while reminding readers that Romney belongs to this sort of strange, secretive cult that‚Äôs also a business empire of questionable legitimacy.
So Caroline Winter‚Äôs cover story, investigates the Church of Jesus Christ of Latter-day Saints‚Äô darkest sin ‚Äď successful capitalism. ‚ÄúHow the Mormons Make Money,‚ÄĚ describes a ‚Äúsprawling church-owned corporate empire that the Mormon leadership says is helping spread its message, increasing economic self-reliance, and building the
But the real affront to Mormons is the cover illustration. Business Insider‚Äôs Eric Platt enthused over ‚Äúan image of John the Baptist bestowing the priesthood on [Mormonism founders] Joseph Smith, Jr., and Oliver Cowdery. Josh Tyrangiel and Richard Turley, Businessweek's editor and creative director, had some fun with John the Baptist's instructions, which read, ‚Äė...And thou shalt build a shopping mall, own stock in Burger King, and open a Polynesian theme park in Hawaii that shall be largely exempt from the frustrations of tax...‚Äô
As MRC‚Äôs Culture and Media Institute has documented, the Obama campaign can‚Äôt make an issue of Mitt Romney‚Äôs Mormonism (it‚Äôs had to content itself with calling Romney ‚Äúweird‚ÄĚ and letting its base take the hint) its media surrogates have done so, and with an enthusiasm distinctly missing from their minimal coverage of candidate Obama‚Äôs Rev. Wright trouble in 2008. In the period between January 2011 and April 2012, the three broadcast networks mentioned Romney‚Äôs religion nearly 175 times.
But Romney‚Äôs Mormonism simply presents a particularly rich target in an increasingly anti-religious media environment. As CMI reported, in the first 10 months of 2011, the broadcast networks mentioned the GOP primary contenders‚Äô religion seven times more than they did the Democratic candidates during the same period in 2007 (143 ‚Äď 19). They were also 13 times more likely to critical or negative about those faiths.